Skincare today is no longer just about aesthetics. The industry is steadily shifting toward skin health, barrier repair, and long term wellness. As climates change, stress levels rise, and consumers become more ingredient conscious, people are seeking solutions that are gentler, more personalised, and rooted in understanding rather than trends.
Within this evolving landscape, brands that listen closely and adapt thoughtfully are becoming the most trusted. This is where my journey with Sharyln & Co naturally found its place.
I founded Sharyln & Co in November 2019, beginning of the pandemic, naming it after myself as a reflection of how personal the brand truly is. With over 19 years of experience in skincare, the brand was born from years of observing recurring skin struggles and the quiet confusion many people face when products promise healing but instead cause irritation.
Building A Brand Rooted In Experience And Empathy
Working closely with clients over the years revealed a common pattern. Many people relied on exfoliating or drying acne products, believing zero oil on skin was part of the process. Over time, their skin worsened, leading them to eventually switch to hydrating products once the damage was done. Seeing this cycle repeats pushed me to create a brand that prioritises restoring skin health, especially in Singapore’s demanding climate where eczema and inflammation are increasingly common.
Sharyln & Co focuses on helping those suffering from skin inflammation and irritations such as acne, eczema, rosacea and psoriasis. Rather than overwhelming routines, my goal is to simplify your skincare routine so that you can achieve skin’s natural balance. The company is built on the belief that skincare should calm, not punish, your skin.
Personalised Consultations And Honest Recommendations
Personalised skincare is at the heart of everything we do. Consultations are offered both in person and through video calls, allowing flexibility and comfort for every client. Each one hour session begins before the appointment itself, with customers submitting their questions in advance so I can fully understand their concerns.
During the consultation, we review current routines and products being used, then identify what may be triggering or worsening skin conditions. From there, I recommend more suitable alternatives, whether they come from Sharyln & Co or not. Transparency matters deeply to me. Skin needs change, and no single brand can meet every requirement. I want people to choose my products because they genuinely feel right for them, not because they feel pressured to stay loyal.
Thoughtful Formulations And A Vision For The Future.
Every product is tested personally before launch. My family members are involved in checking for any reactions, followed by close friends and long term customers who provide honest feedback. This hands-on approach ensures safety and real world effectiveness before anything reaches a customer’s hands.
The formulations are created in collaboration with a team of professional chemists and pharmacists, using carefully selected ingredients that are safe even for babies when used appropriately. Alongside in-centre treatments, we also offer professional at-home kits designed for simplicity and convenience. I wanted to recreate the ease of spa treatments without long routines or complicated steps.
Looking ahead, my vision is for Sharyln & Co to be a trusted name for eczema, rosacea, psoriasis, and skin inflammation, known for care, reliability, and integrity, while gradually expanding into new product lines such as shampoos that continue to honour the same skin-first philosophy.
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