In the bustling urban environment of Singapore, women often seek footwear that seamlessly blends comfort with style, allowing them to transition effortlessly through various facets of their day. Addressing this need, Sunday Staples has emerged as a brand dedicated to crafting shoes that cater to both aesthetic appeal and practical comfort.
The Inception of Sunday Staple
Sunday Staples was founded in 2018 by Cherriann “Cherri” Wong, who identified a gap in the market for stylish yet comfortable women’s footwear. With a background in media communications and marketing, Cherri invested S$5,000 to launch the brand’s first collection, which sold out within two weeks.
Design Philosophy and Product Range
The brand focuses on creating footwear that caters to Singapore’s urban landscape. By using soft leather and softer soles, Sunday Staples minimizes blisters and abrasions, ensuring comfort for women on the move. The designs often feature low block heels, typically around 1.5 inches, providing elevation without compromising comfort.
In addition to footwear, Sunday Staples has expanded its product line to include a range of bags designed with the same principles of practicality and elegance. The brand offers a variety of styles to suit different occasions, from sleek, structured totes perfect for work to compact crossbody bags ideal for weekend outings.
Growth and Future Aspirations
By 2021, Sunday Staples had established three retail outlets in Singapore, including a flagship store at 313@Somerset. The brand achieved S$1 million in annual sales in 2022 and has sold over 200,000 pairs of shoes since its inception.
Looking ahead, Sunday Staples plans to expand into Kuala Lumpur and Jakarta, aiming to make their comfortable and stylish footwear accessible to more women across the region. Sunday Staples continues to prioritize the needs of modern women, offering footwear and accessories that combine style, comfort, and practicality.
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