Qalina: Timeless Jewellery that Weaves Faith, Femininity, and Everyday Style.

In today’s fast-evolving jewellery industry, consumers are no longer just seeking accessories — they’re looking for pieces that tell stories, carry meaning, and reflect who they are. With the rise of conscious buying and self-aware styling, the global demand for meaningful, durable, and accessible jewellery continues to grow. Consumers are leaning towards brands that not only deliver quality but also offer a deeper connection — whether emotional, cultural, or spiritual. Within this evolving landscape, there’s been a quiet revolution led by young Muslim entrepreneurs creating products that beautifully reflect both deen and dunya — the spiritual and the worldly — without sacrificing either. Enter Qalina. Founded on May 31st, 2025, by Inarah, alongside co-founder Ismail, Qalina is a Singapore-based jewellery brand rooted in the desire to merge faith, femininity, and fashion. What began as a personal journey to find spiritual reminders in elegant jewellery has blossomed into a thoughtful brand offering tarnish-free, stainless steel pieces — some designed with Islamic inspirations, others simply timeless in style. Each piece is intentionally curated to be more than just beautiful — it’s meant to empower women to feel grounded in their identity and confident in their everyday presence. Whether it’s a delicate Ayatul Kursi cuff, the minimalist Sabar necklace, or the bestselling Secret Threads bracelet, Qalina is redefining how Muslim women engage with jewellery — not just as adornment, but as daily reflections of their inner strength and grace.

A Brand that Balances Style and Spirituality

At the heart of Qalina is a deep respect for the duality many Muslim women navigate — expressing their faith while embracing their personal style. The brand’s collections are intentionally diverse: some pieces feature Arabic inscriptions and spiritual meanings, while others are designed with everyday wear in mind. This dual approach ensures that every woman, regardless of how she chooses to express her identity, can find something that resonates with her. What sets Qalina apart is not just its design philosophy, but its strong emphasis on quality and affordability. All jewellery is crafted from high-quality stainless steel, most of it gold-plated, and tested personally by the founders to ensure it meets the brand’s tarnish-free promise. This commitment makes Qalina’s pieces especially appealing to young women — many of whom are still in school or just starting out — looking for long-lasting elegance without a steep price tag.

Built on Real Stories and Resilience.

Behind the elegant branding lies a story of persistence, learning, and community. At just 19 years old, founder Inarah balances her early childhood studies and internship while building Qalina from the ground up. Co-founder Ismail, though more experienced in business, faces similar time constraints — yet together, they’ve built a brand that thrives on thoughtful planning, prioritization, and sheer dedication. Financial and logistical challenges haven’t stopped them; instead, they’ve adapted by keeping operations lean, establishing an emergency fund, and focusing on customer care. This care is evident in how customers interact with the brand. Qalina has already cultivated a loyal community — not just through its beautiful offerings, but also through its warm, responsive approach. Even when orders are accidentally swapped or delayed, customers remain supportive, reflecting the brand’s core philosophy of sincerity and trust. With exciting new launches like the Sabar necklace series, and hopes of pop-ups around Singapore, Qalina is on a quiet but steady rise — led by purpose, anchored in values, and powered by heart.