Since its establishment in 2015, I’M IN has been revolutionizing the lingerie industry in Singapore by offering comfortable, functional, and affordable wireless lingerie designed specifically for the Asian body. With a focus on everyday wear, I’M IN empowers women to feel confident and at ease throughout their busy day. Through constant collaboration with its community, known as the #iminxxfam, the brand remains committed to improving its product range to meet the needs of its loyal customers.
Comfort, Functionality, and Affordability
At the heart of I’M IN is a dedication to providing lingerie that women can rely on daily. Whether it’s the bustling workday or a casual outing, the brand’s wireless bras are designed to offer ultimate comfort. I’M IN understands that well-fitting lingerie should never compromise on functionality or break the bank, which is why their range is priced affordably, making high-quality lingerie accessible to all. Their signature wireless designs ensure a seamless experience, freeing women from the discomfort of traditional wired bras while maintaining excellent support.
The brand has gained recognition for its unique “Asian-fit” design, crafted specifically for Asian women, addressing the often overlooked differences in body shapes. This thoughtful design ensures that customers experience a perfect fit, helping them feel confident in their lingerie throughout the day.
A Step Ahead in Lingerie Innovation
I’M IN is particularly known for its innovative products, such as the 100% non-slip strapless wireless bra and its popular Air-ee range. The non-slip bra was developed to solve a common problem faced by women: the frustration of constantly adjusting strapless bras. Through thoughtful engineering and feedback from the #iminxxfam community, the brand created a bra that stays in place, offering comfort and security all day long.
The Air-ee range has become synonymous with comfort. Made with ultra-lightweight and breathable materials, it is ideal for women looking for the ultimate blend of softness and support. Perfect for Singapore’s humid weather, the Air-ee bra is designed to keep wearers feeling fresh and comfortable even on the hottest of days. These products reflect I’M IN’s commitment to listening to its community and delivering solutions that truly enhance the lingerie-wearing experience.
A Brand Rooted in Positivity and Community
I’M IN is not just a lingerie brand—it’s a community of confident, fun-loving women who embrace life with a positive outlook. The brand’s ethos is centered around empowering women to feel good about themselves, whether they’re dancing under the moonlight or singing their hearts out in the shower. The playful and quirky personality of I’M IN mirrors the attitude of its customers, who are unafraid to face the world head-on and live life on their terms.
Through constant engagement with the #iminxxfam, I’M IN gathers valuable insights for product development, ensuring that every collection reflects the needs and desires of its community. The brand believes in creating lingerie that not only fits perfectly but also brings a smile to the wearer’s face—a little rainbow in everyone’s cloud.
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