Car showrooms today are no longer just places to admire the latest automotive designs; they are evolving into unique lifestyle hubs that combine luxury and leisure. With the rise of integrated concepts, many showrooms are collaborating with renowned brands in the culinary world to elevate the experience for visitors. Audi’s latest venture, Audi House of Progress Singapore, set to open in early 2025, is joining this trend by partnering with the iconic Burnt Ends Bakery, creating a delightful fusion of premium bakes and automotive innovation.

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From Online Beginnings to Michelin-Starred Success A Menu Crafted for Audi’s German Roots A Cozy, 30-Seat Space with a Brew Bar Experience

From Online Beginnings to Michelin-Starred Success

Founded in 2020 as an online bakery, Burnt Ends Bakery quickly grew into a household name when it opened its first physical outlet in Dempsey in 2021. As the sister concept to the one-Michelin-starred Burnt Ends restaurant, both ventures are part of the Burnt Ends Hospitality Group, led by Australian chef-owner Dave Pynt.

Pynt’s mastery of bold flavors and modern barbecue techniques made Burnt Ends a Michelin-starred success, and the bakery followed suit with its innovative sweet and savory offerings. The new outlet at Audi House of Progress Singapore will feature exclusive German-inspired bakes, paying homage to Audi’s German heritage.

A Menu Crafted for Audi’s German Roots

At Audi House of Progress Singapore, Burnt Ends Bakery will offer a curated menu of savory and sweet delights, specially designed for the space. Among the standout creations are new savory options such as the quintessential pretzel, currywurst, and a veal schnitzel slider, all priced from $5 upwards.

For those with a sweet tooth, new flavors like the apple strudel doughnut and the black forest doughnut – a decadent treat topped with cherries, kirsch, dark chocolate, and vanilla bean chantilly – are set to impress. Bavarian beer-battered waffles topped with honey will also be on offer, as well as the bakery’s famous soft-serve ice cream in rotating flavors such as whiskey, kirsch, and chocolate.

A Cozy, 30-Seat Space with a Brew Bar Experience

Audi House of Progress Singapore’s bakery will not only focus on gourmet food but also cater to coffee lovers with its brew bar, where visitors can interact with in-house baristas. Led by head barista Crisanne Phua, the coffee menu will feature Burnt Ends Bakery’s signature house blend, sourced from Brazil, Peru, and Colombia. Additionally, single-origin beans will be introduced quarterly to keep the selection fresh and exciting.

The 30-seat store, which will be designed with Audi-inspired motifs, offers a cozy yet modern ambiance for customers to enjoy both their coffee and baked goods, creating a welcoming environment that blends luxury with comfort.

As Audi Singapore’s managing director Markus Schuster stated, “We wanted a partner who embodied our spirit of progress.” By collaborating with Burnt Ends Bakery, Audi is not only enhancing the showroom experience but also creating a gathering space for car enthusiasts and food lovers alike. With plans for future partnerships and exclusive experiences, this innovative co-venture is poised to redefine the way customers engage with both automobiles and cuisine.