The home-based dessert industry continues to thrive, especially among bakers who blend creativity, quality, and personal connection into every batch. For many customers, the charm of small-batch, handmade goods lies in the experience — the anticipation of a weekend treat, the handwritten thank-you note, the distinct care behind each creation. Bake D Avenue is one such business in this space, offering chocolate-forward desserts like rich brownies and indulgent tarts. With a small but focused menu, the brand is known for its consistency, innovation, and warmth — a reflection of its founder’s passion and roots.
From a Craving to a Beloved Weekend Ritual.
Bake D Avenue was founded in 2021 by Durgadhevi during the pandemic. What started as a response to a simple craving for something chocolatey became the foundation of a business. With stores closed during lockdown, Durga turned to her kitchen for comfort. She began experimenting with brownies and soon found joy in baking and sharing her creations with friends and family. Inspired by her mother, who was a passionate home baker herself, Durga naturally took to baking, and her knack for creating decadent, feel-good treats began to grow.
Though initially unsure about turning her passion into a business, Durga’s husband encouraged her to take the leap. Support from her parents gave her the confidence to build Bake D Avenue from the ground up. She took time to develop her brand identity — from perfecting recipes to designing logo and thank-you cards — making sure everything felt homemade and personal. Even while balancing a full-time job, Durga stayed committed to offering something special with every box she baked.
A Signature Menu Built on Brownies, Tarts, and Customer Favorites.
Bake D Avenue focuses on a core menu of brownies and tarts that have been perfected over time. The classic brownies, particularly the sea salt version, are a consistent bestseller. Interestingly, the sea salt brownie was born out of a customer request, highlighting Durga’s openness to feedback. Another crowd-favorite is the Nutella tart, made with a chocolate crust, dark chocolate ganache, and Nutella topping — an indulgent treat that customers keep coming back for.
Seasonal offerings and creative limited-edition bakes have also become part of Bake D Avenue’s identity. The Christmas wreath brownies and Valentine’s heart-shaped “bento” brownies stand out as memorable hits, both visually appealing and rich in flavor. Whether it’s festive cookies, mini tart versions, or recipe tweaks like baking Nutella into the batter, Durga pays close attention to flavor, texture, and detail. Even her thank-you cards — custom-designed with thoughtful messages — add to the overall experience, making every order feel like a gift.
Keeping Standards High and Eyes on the Future
As a WSQ Food Hygiene certified business, Bake D Avenue takes food safety seriously. All products are made without alcohol, pork, or meat-based ingredients, ensuring accessibility to a wide range of customers. Durga continues to bake every order herself, carefully managing volume to maintain quality. During festive seasons, when cookie orders surge, her mother steps in to help — a sweet nod to the family roots that shaped the brand.
Currently, Bake D Avenue operates primarily on weekends, with occasional weekday orders when possible. While a physical store isn’t in the immediate plans, Durga hopes to one day open a small café of her own. In the meantime, she remains proud of the steady growth and loyal community she’s built. To aspiring home bakers, her message is simple: start small, stay passionate, and take that first bold step. With the right mix of heart and hustle, Bake D Avenue is a strong example of what’s possible in the world of homegrown desserts.
To read more visit- https://www.instagram.com/bake.d.avenue?igsh=c2N4OXB3MGxub3hj
To read more startup stories visit- https://singaporebusinessedge.com
