Fashion is often a reflection of personality, and In Good Company embraces this philosophy with clean, modern, and versatile designs. Known for its minimalist aesthetic, the brand creates clothing that is both functional and stylish, making it a favorite among those who appreciate understated elegance.
A Vision for Thoughtful Fashion
Founded in 2013 by designers Sven Tan and Kane Tan, In Good Company was built on the belief that less is more. Their approach to fashion focuses on classic silhouettes with subtle detailing, ensuring that every piece remains relevant across seasons. The brand’s commitment to quality craftsmanship earned it the title of Designer of the Year at the 2016 Singapore Fashion Awards.
Rather than chasing trends, In Good Company creates timeless essentials with a contemporary twist. Their collections feature elegant drapes, structured tailoring, and soft, breathable fabrics, catering to those who seek both comfort and sophistication.
A Wardrobe for Every Occasion
In Good Company’s designs are crafted for individuals who appreciate effortless dressing. Their womenswear and menswear collections include structured blouses, fluid dresses, tailored trousers, and versatile outerwear, all designed to be mixed and matched.
The brand also offers Mini Me, a stylish kidswear line that allows children to embrace fashion-forward pieces from an early age. With an emphasis on neutral tones and clean lines, their designs are perfect for those who prefer a modern yet timeless aesthetic.
Growing Beyond Fashion
In Good Company has established itself as a must-visit fashion destination, with stores at TANGS at Tang Plaza, Jewel Changi Airport, and ION Orchard. Beyond clothing, the brand has also introduced lifestyle products and accessories, further enriching the shopping experience for its customers.
As the brand continues to expand, it remains committed to offering well-crafted, high-quality apparel that transcends fleeting fashion trends. With its strong design philosophy and growing international presence, In Good Company is set to become a global leader in minimalist, timeless fashion.
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